Управління інвестиційною привабливістю підприємства

Abstract

Abstract. Introduction. The article considers the problem of improving the management of investment attractiveness of the enterprise; the content of the category "management of investment attractiveness of the enterprise" is determined and substantiated, the ways of increase of efficiency of management of investment attractiveness of the enterprises at the present stage are characterized, the modern value of management of investment attractiveness of the enterprises as active process of formation of a strategic zone of investment interests and the corresponding administrative tasks is investigated. Purpose. The analysis of formation of financial and legal regulation of management of investment attractiveness of the enterprise is carried out; the strategy of formation of investment resources of the enterprise is developed, financial and legal regimes of the existing forms of management of investment attractiveness of the enterprises are covered; the system of the basic indicators of diagnostics of investment attractiveness of the enterprises is improved. Results. Revealed active scientific interest in the research issue and the lack of a single sustainable definition of investment attractiveness of enterprises, which is largely determined by the complexity of the research issue, identified dominant management functions. Conclusions. Such methods as the method of comparisons are the most widely used to assess the management of investment attractiveness of enterprises, rating method, method of expert assessments, integrated assessment of investment attractiveness of the enterprise, matrix method re analyzed, profitability triangle, differentiated approach, methodical approaches and criteria for assessing the level of management of investment attractiveness of the enterprise, the basis for the investor's decision to invest is high investment attractiveness, so the topic of the article is extremely relevant, in modern conditions development of Ukraine's economy and its structural restructuring is of particular importance production potential of enterprises.