Abstract
Research on happiness needs to be conducted in consideration of temporal flow. Happiness after traveling is not sustained and is gone from memory after a little while. On the other hand, it would remain as an everlasting memory. This paper is a study of the factors that prolong tourists’ happiness and generate memories. In order to do that, we tried to understand the meaning of travel from the viewpoints of pleasure and hedonic adaptation. Pleasure and hedonic adaptation have played an important role in the survival of mankind. Hedonic adaptation basically inhibits happiness. However, when Experiencing, most of the people had different adaptation rates than in previous research, Attention, uncertainty, social comparison, cognitive interpretation(meaning), and emotional response were obtained as factors that inhibit hedonic adaptation through the study of previous research. Travel is an experience involved deeply in these factors and the subjective well-being of travel could last for a long time as a result. Moreover, it can be said to be held among our good memories. In order to promote the study of subjective well-being through travel, the five factors will also be worth studying.
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