Abstract
The purpose of the article is to develop a program for positioning the pet store in the pet market. The relevance of the article is due to the oversaturation of modern markets and the need for the manufacturer to draw the consumer’s attention to his product or service, controlling his behavior. The article uses methods of analysis, observation and comparison. Measures related to the company’s positioning have been identifi ed to increase the recognition of the Pet Store, increase the number of sales of pet products, reach a new level of positioning of the company in the city and region, form a unique image of the company that is diff erent from competitors and, on the positive side, gain a foothold in the minds of real and potential customers. It was concluded that the implementation of the developed positioning strategy will allow pet market to secure a competitive advantage in the market and eff ectively stand out from the main competitors.
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