Abstract

В статье разбираются три случая утверждения героя через творческий захват чужих смыслов. Первый случай — поэтический акт экспансии через эмпатию, акт перевоплощения поэта в «совсем другого» или «чужого», обеспечивающий магическую власть над аудиторией и статус «пророка империи». Второй случай ближе к имперской теме: речь идет о покорении рынка промышленником, но при условии захвата им, «низовым» человеком, области высоких смыслов. Третий случай прямо относится к практике империализма: задача — разгадать загадку захвата британским офицером враждебной территории одним только актом воли и риторической игры. The article examines three cases of the hero’s assertion through the creative capture of other people’s meanings. The first case is the poetic act of expansion through empathy, the act of transforming the poet into a “very different” or “alien,” which provides magical power over the audience and the status of “prophet” of the empire. The second case is closer to the imperial theme: we are talking about the conquest of the market by an industrialist, but on condition that he is a “grass-roots” person, who seizes the field of high meanings. The third case relates directly to the practice of imperialism. The task is to solve the riddle of the seizure of a hostile territory by the British officer’s, which is made through the mere act of will and rhetorical play.

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