АВТОФИКШН КАК МЕДИЙНАЯ СТРАТАГЕМА

Abstract

The article deals with the phenomenon of autofiction, characteristic of modern culture, as a reflex of mental procedures and a creative stratagem related to a person's orientation in the modern world, as applied to the latest media practices and journalistic self-realization. Its presence is determined by the fundamental features of culture, the way of self-perception and self-determination of a modern person in the context of Postmodern culture. Autofiction is implemented both in literature and as a media practice, a phenomenon of modern journalism. Journalistic gravitation toward storytelling, an emphasis on authorship,on personal journalism and transparent blogging correlate with the practices of autofiction as a radical self-presentation of the individual in modern narrative discourse. At the same time, autofiction is as much a solution to the personal problems and difficulties of the contemporary author as it is a mere fixation of them, an evidence of their incomplete, inconclusive resolution. Autofiction exposes the difficulties of individual self-fixation. This is an attempt to give a little more significance to what it has in a small dose. Autofiction is associated with a special understanding of authenticity, it is alien to the traditional criteria of heroics and ethical integrity, which can be perceived as tools and means of alienation, as an unacceptable substitution of a personal essence for a given norm, a role in the society of a performance. Here emotions and feelings create the effect that enables us to consider what is happening to be credible. Autofiction is the author's self-comprehension within those limits that are defined for him/herself, identifying them with the limits of authenticity as he/she understands it, based on an attempt to find the elusive edge of personal presence in a shaky, fluid world.Autofiction displays a media tendency to recognize the legitimacy of fiction based on the general underlying logic of life revealed by the narrative. An essential question is the significance of the autofiction message, its public relevance, the response to the audience's expected agenda.