Қазақстандағы престижді жоспарлаудың мәселелері

Abstract

Among the problems of sociolinguistics, the problem of language planning occupies a special place. Language planning refers to activities undertaken in a speech community to influence language function, structure, or language acquisition. Language planning is often regarded as a top-to-bottom activity that is government-controlled. In this article, the main focus of the authors was on prestige planning, which is the main category of language planning. Prestige planning proves that the scope of language can be expanded from the bottom-to-top with soft power. In this study, an overview of scientific research related to the issue of prestige planning was presented. It is argued that prestige planning is the basis of successful language forecasting. The importance of using soft power in the implementation of language policy and planning is noted, as well as examples of the rational use of soft power tools in the implementation of prestige planning in Kazakhstan. The efforts of language movement activists and significant changes in the language situation were distinguished. Based on the sociolinguistic survey, the role and importance of languages in Kazakhstan for the respondents was studied. Opinions of the survey participants on how to make the Kazakh language fashionable were revealed. This study shows that the foundation of the Kazakh language has really strengthened, its reputation has increased, and the desire to study and use it in everyday life has increased. In addition, the interest in English, which is the language of international communication in the field of business, science and technology, is also increasing