Abstract
Community of consumers is the most common type of community. It involves bringing together buyers, consumers, users around a brand, company, product, institution, and more. Building and promoting a consumer community is an effective strategy for attracting valuable customers who are likely to become repeat customers. It goes beyond traditional market segmentation, which is based only on demographics, behavior, and geographic location, and attracts consumers based on important aspects of their identity, such as vocation, orientation, activities, interests, and attitudes. The creation process begins with understanding the participants, setting goals, adopting a strategy.
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