의료관광 동기에 있어 추진(Push)요인과 유인(Pull)요인의 관계

Abstract

Using canonical correlation analysis, this study analyzed the relation of push-pull factors in motivations for medical tourism focusing on Chinese people in their 20s and 30s. In order to promote facilitation of medical tourism in Korea, it is necessary to investigate strategies interrelating push factors and pull factors effectively as an important area of research. The result of the analysis drew out 3 canonical functions. In Canonical Function 1, the push factors of ‘Exotic and unusual sentiments’(-.574), ‘Recharging and break from the busy daily life’(-.466) were highly correlated with pull factors of ‘Various opportunities for shopping’(-.513), ‘Various foods of the country’(-.462). In Canonical Function 2, the push factor of ‘Treatment of illness (disease) that is difficult to be treated in my country’(.433) was highly correlated with pull factors of ‘Highly skilled medical staff and professionals’(.425), ‘Availability of treatment in internationally accredited hospitals’(.422), ‘Advanced high-tech medical facilities’(.418). The findings could figure out the kinds of motivations for medical tourism that the Chinese medical tourists were attracted and implemented by.