해외건설시장 진출을 위한 건설사의 Pre-construction Service 핵심역량 분석

Abstract

In 2011, overall construction markets in KOREA are highly depressed due to decreases in orders of domestic construction markets in both private and public field. Also, we are losing competitive advantages over Chinese and Indian companies owing to market shares on plant construction projects excessively. It is recognizable, under circumstances that we are in interior position on high value technique to other advanced countries, that orders of mega building and plant construction projects tend to be placed through the Pre-construction Service, importance of which has been emphasized domestically and internationally in recent time. However, current domestic construction companies show scarcity in understanding general idea of Pre-construction Service and fail in building proper structure of it. It is obvious that they cannot have any competent strategy to deal with Pre-construction Service. The Purpose of this paper is to analyze core competence throughout preconstruction phase and, and make up for weakness in current pre-construction service process.