지각된 기업의 사회적 책임(PCSR)이 주관적 웰빙에 미치는 영향: 조직 동일시와 도덕적 정체성을 매개변수로

Abstract

With the improvement of the material prosperity, the employees of companies do not only pay attention to the level of wages, but rather focus on the happiness of work, the quality of life, and the psychological well-being. Currently, research on corporate social responsibility is generally approached from both macroscopic and institutional levels. However, empirical studies focusing on both perspectives are wanting. Therefore, there is a need to empirically identify whether corporate social responsibility perceived by employees affects subjective well-being and through which mediating mechanism other than perceived social responsibility affects subjective well-being. Based on the social identity theory, this study establishes a research model that sets corporate social responsibility, organizational identification, and moral identity perceived by employees as antecedent variables of subjective well-beingwith organizational support employed as a moderating variable. The conclusions drawn from this study are that firstly, corporate social responsibility perceived by the remployees has a significant positive (+) effect on subjective well-being. Secondly, organizational identification moderates the relationship between perceived corporate social responsibility and subjective well-being. Thirdly, moral identity partially mediates between perceived corporate social responsibility and subjective well-being. Finally, organizational support positively moderates the relationship between employees’ perceived corporate social responsibility and organizational tim.