Abstract
The purpose of this study was to compare IPA analysis and revised IPA analysis on the selection attributes of rural healing tourism. Data collection was conducted on 500 tourists who visited 7 healing tourist villages nationwide, and the total number of valid samples used for analysis was 292. As a result of the analysis, the IPA analysis focused on the first and third quadrants, whereas the modified IPA was evenly derived up to the second and fourth quadrants. The relative strengths of the selection attributes of rural healing tourism were
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