Abstract

In light of the growing awareness of the importance of ESG (Environmental, Social, and Governance) in the tourism sector, this study addresses the lack of a universally accepted academic definition for ESG as well as limited research on its specific facets. Instead of using ambiguous benchmarks to evaluate ESG activities, we take an exploratory approach. We collect ESG, Corporate Social Responsibility(CSR), and sustainability reports from this sector's multinational conglomerates. We identify key topics in three major domains using network cluster analysis. Within the environmental domain, there are terms such as “waste management”, “renewable energy”, “water conservation”, “climate change”, “energy efficiency”, and “local environment protection”. Critical topics in the social domain included “team development”, “education and training”, “employee welfare”, “non-discrimination”, and “human resource management”. The governance framework included “management oversight”, “responsible gaming”, “risk management”, “stakeholder management”, “data security”, and “anti-bribery measures”. This study is the first to use text data analysis in ESG research and provides an exploratory overview of prevalent ESG activities in the tourism industry. In the environmental, social, and governance realms, our findings highlight the industry's emphasis on waste management, resource conservation, and employee welfare. It emphasizes the importance of maintaining corporate ethics and improving managerial capabilities in integrated resort settings.

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