Abstract
The paper explores the symbolic structure of one of the most outstanding
 works of civil lyrics in the 1960’s in the aspect of communicative motivation
 model. It analyzes the thematic grid of the poem, finds the connection of
 the semantics, syntax and the pragmatics of the text. Approaches that are
 shown in the article offer opportunities for their use in the field of the theory
 and practice of advertising, integrated marketing communications and political
 branding, which involves the search for the “soft weapon” – words,
 meanings, images, archetypes, contributing to the creation of myths that
 affect mass consciousness. The results obtained during the research will
 help to find and implement mechanisms that translate individual process
 of transmitting and receiving information in a socially important process of
 personal and mass effect.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
