Abstract

Digitization effectively permeates every industry in this era of globalization and world change. The tourism industry is no exception, where elements of digitization and digitization are used and involved. As a result of the integration of technologies in the tourism industry, such a concept as "virtual or digital tourism" will appear. This is a modern full-fledged type of tourism, which is popular among all audiences of visitors. The phenomenon of virtualization is becoming relevant because the consumer of the service and the tourist service itself are changing, and it is becoming flexible to such visitors as inclusive tourists. But the formation of the service is influenced by other factors of world globalization - the development of technologies, psychological factors of the visitor's perception of the service. Virtual tourism, as a separate type of tourism, does not limit visitors either in movements, not in time, or in space. Therefore, virtual tourism is gaining momentum and popularity among all audiences of consumers of tourist services in the virtual world. One of its functions is as a prelude to a real trip. However, for the audience of inclusive tourists, it is a full-price and affordable replacement for traveling in physical space. But such tourists can apply for the definition category - "virtual tourist".

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