Abstract
In the future we are likely to see the development of public me dia with traditional media is out of the screen using a digital signage media facade. The purpose of searching for effective production and planning methods and message effects when planning messages the public can empathize with and accept. In this paper, we want to include the utilization of production techniques and media facade by applying culture and art and presenting how this can be applied to corporate advertising.
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More From: The Journal of the Korea institute of electronic communication sciences
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