음식관광지로서 국내광역시에 대한 포지셔닝과 인식차이

Abstract

As the experience economy through food tourism has increased, local governments have developed various food festivals to encourage local economies through food tourism. However, there is a lack of research to compare the perceptions of food tourism destinations. The purpose of this study is to examine the differences in Seoul residents’ perceptions according to their food involvement and how they perceive the metropolitan cities in Korea as food tourism sites. For this purpose, visualization of the perceptions was accomplished through positioning and surveying the perceptions of the six metropolitan cities. In addition, the differences between the perceptions of the six major metropolitan cities were verified and the perceptions differed among the high and low involvement groups according to food involvement. As a result of the analysis, Busan was found to be higher than the other metropolitan cities in food material recognition, food culture recognition, food recognition, and tourism resource recognition factors. Also, it was found that the group with high food involvement had a higher perception of food tourism sites than the group with low food involvement. This study suggests that government officials and local industries should cooperate to develop tourism products linked to food and to promote local food tourism by encouraging participation and revisitation of people with high food involvement.