Abstract
The paper aims to reveal modern forms of identity developed within the so called “new media space”. The identity problem is considered in relation to the collective memory phenomenon. The author focuses on analysing spatial identity and examines self-identification problems associated with urban industrial development of the XX century. Scientific originality of the research involves the cluster approach to studying identity. The research findings are as follows: by the example of the Internet communities dedicated to the so called “urban residential areas”, the author shows that network representation of urban space is a new form of memorial culture and reveals the heuristic potential of the cluster approach as a relatively new trend in social and humanities studies.
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