РУССКИЙ РЭП КАК САМОРЕФЛЕКСИЯ ПОКОЛЕНИЯ

Abstract

Article analyzes the phenomenon of Russian rap, the reasons for the growing popularity of rap in Russia, the protest potential of rap and its poetry features. . The attitude of the generation of millennials, the specifics of their communications and speech practices are considered. The attitude of young people towards rap culture is analyzed, .The social aspect of the popularity of rap culture is studied. One of the features of Russian rap culture is that with today ‘s social stratification of Russian society Russian rap has no class and national-cultural barriers. Among the 20 most popular Russian rappers there are representatives of many cities and regions of the country and former republics of the USSR. Rap culture in Russia is multinational. Rap performers do not share “low” and “high” in culture. In the texts of Russian rap there are existential meanings and gross swearing, we see a mixture of English and Russian words, the Latin and Cyrillic. The super popularity of rap is determined by a number of factors: universalism of rap, the ability to be perceived by any audience. The Internet is a powerful tool that makes it possible to quickly distribute and replicate rap culture. Russian rap is much more than the situational youth subculture that emerged on the crest of fashion. Rap became a form of manifestation of the youth maximalism and self-affirmation, the protest against injustices of life, a search for internal support in rapidly changing world.