ТУРИСТИЧНЕ РАЙОНУВАННЯ ТЕРИТОРІЇ ЧЕРКАСЬКОГО РЕГІОНУ

Abstract

The constant growth of the popularity of tourism in Ukraine and the world, the intensification of entrepreneurial activity in this area make tourism one of the most promising sectors of the economy. Modern processes of transformation in the economic complex and the service sector cause profound changes, requiring a new look at all manifestations of socio-economic activity of society. The leading place is given to the balanced and efficient use of local recreational resources. Given this, in those regions that have natural and recreational potential and have a positive ecological status, special importance is attached to the further development and improvement of tourism and recreation of the region. Cherkasy region has all the opportunities to become one of the main tourist regions due to its natural-recreational and historical-cultural potential. Cherkasy region has a well-developed infrastructure, active tourist flows and a rich historical heritage. All this, combined with recreational and social conditions, contributes to the intensive development of tourism business in the region. It should be noted that the intensity of tourism today does not directly depend on the recreational base of region, but on quality of relevant resources and modern infrastructure. Recreational zoning of Cherkasy territory should be carried out in order to determine the most promising and cost-effective areas of investment and systematization of future costs. It is important to pay attention to the organization of clusters in the tourist zoning of Cherkasy region. It should be noted that the cluster effect is created due to the synergistic effect. The synergetic effect provides an increase in efficiency as a result of integration, the merging of individual parts into a single system by creating a systemic effect. Synergism means the excess of the sum of the factors that make it up. The synergistic effect provides an opportunity to solve the problems of the relationship between different activities of one or more entities to achieve higher results than in the case of autonomous actions for each activity of each enterprise that operates in a particular group of enterprises. Optimization due to the interaction of all activities on the basis of the synergetic effect is strategic in nature, because it provides advantages over other entities. Thus, we can conclude that Cherkasy region has objective prerequisites for tourism development. Certain shortcomings of modern territories are an obstacle to tourism development, but they cannot be interpreted as impeding the development of the industry in the region