ЗНАЧЕННЯ СТАРТАПІВ У ПІДПРИЄМНИЦЬКІЙ ДІЯЛЬНОСТІ

Abstract

With the existing complexity and variability of the modern market, the question of the expediency of further development and support of entrepreneurial activity remains relevant. In a reality where large funds are earned from the sale of information, communication, gadgets and computer entertainment, for a successful and rapidly growing business, you need to create your own startup. The main purpose of this work is to study the content analysis of the term "start-up", the specifics of the development of start-ups in entrepreneurial activity and the development of proposals for their activation. The article contains a content analysis of theoretical and semantic constructions in the definition of the term "startup". The author's vision of the term "startup" is provided, by which it is proposed to understand a new promising form of doing business, offering an innovative product or service, the purpose of which is rapid growth and scaling. The distinctive features of startups are considered, which include: short operational life cycle; unique idea; development of a high-tech product and innovative technology; scaling and high investment risks. The main stages of start-up development are revealed, namely: the seed stage; launch; early growth; extensions; exit. Certain problems in the development of startups have been identified. The types and characteristics of information technology startups are investigated separately: financial technology startups; medical technology startups; legal technology startups; educational technology startups. Complex process of development of startups in business should be: increased investment in intellectual potential; state support of domestic technological startups; information support for startups. Within the framework of the study, startups are recognized as key players in the venture capital market and are the main driver of innovative development of entrepreneurial activity, which increases interest in its unambiguous definition and research. It is the development of start-ups that contributes to the development of entrepreneurial activity, since with the emergence of an opportunity to embody ideas, innovations are introduced into business, science and other spheres of life.