ЭМОЦИОНАЛЬНЫЕ ОСОБЕННОСТИ ВОСПРИЯТИЯ ФЕЙКОВЫХ СООБЩЕНИЙ

Abstract

This article considers and analyzes a new type of messages containing unreliable information, which in mass communication received the name "fake", as well as potential generatives of fake, the features of the operation of the mechanisms for its creation, translation and perception by the mass consciousness, which is largely carried out as a result of purposeful influence on the sphere of emotions of a modern person. Particular attention is paid to the demand and circulation of fakes in the mechanisms for broadcasting advertising and propaganda messages, as well as the functional role of fakes in the implementation of the intentions of the creators of advertising or propaganda containing false information. Fake is conceived, reproduced and replicated in the expectation of a purposeful impact on the sphere of emotions of its potential recipients. A fake must certainly have the property of "catching" emotions, and being held through them in perception in order to then, like a virus, unleash an epidemic of real "emotional infection". The mass distribution of fake messages became possible only against the background of a combination of technogenic globalization of the world information space and an artificially organized reference crisis within it. Based on the results of the study, the origins of the emotional appeal of fake messages are identified and analyzed, and the conditions under which this effect manifests itself most clearly are considered. In conclusion, such concepts as technogenic globalization of the information space, fake news, fact-checking and crisis of reference are explored.