Abstract
The article describes the antinomy of communicative activity and communication. The behavioral essence of (non-) verbal communication, its uniqueness and creative nature are proved; dominant continuum characteristics of verbal negotiation and conditions for their implementation are described. Impersonal nature of communication is opposed to the egocentric properties of communicative activity. Ethological essence of communication is postulated – its connection with linguistic ethos. The most important ethological characteristics of verbal communication are considered: motivation, appellativeness, reasonableness, relevance, arbitrality, devotion.
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