Abstract
The purpose of this study was to examine that was find out effect analysis of country of orihin in outdoor sportswear. To achieve the purpose of this study, 623 were selected using customer for the analysis university students in 2011-2012 ski(board) of Seoul and Pusan were selected by using a convenience sampling method. The results are as followed. First, the country of manufacture had effect consumers` quality perception and purchase intention. The country of brand had effect consumers` quality perception, while others had not effect purchase intention. Second, the interaction between country of manufacture and country of brand had not ef-fect consumers` quality perception and purchase intention(After controlling brand awareness and brand pref-erence). Lastly, the interaction between country of manufacture and country of brand in high ethnocentrism product had not effect consumers` quality perception and purchase intention. These results will be used as the important data of sports industry. The purpose of study will give to good message of management strategies to the outdoor sportswear company. Futhermore, will help to enable the domestic sports market.
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