Abstract
Business needs specialists in personnel work, organizational and personnel consulting. Today they are in demand in banks, large industrial and commercial holdings, medium and small enterprises. In particular, business psychologists are the specialists, who work to ensure the realization of potential opportunities for staff and management of business organizations, promote effective communication in the team, form a personnel reserve, etc. The article notes that professional and personal qualities in the work of a business psychologist are often closely related. The profession leaves an imprint on the lifestyle and personality of the specialist, and personal characteristics are reflected in all types of professional activities of a business psychologist. Possession of the most pronounced professional and personal qualities is a prerequisite for the effective implementation of practical activities at any stage of professional development of a business psychologist personality. Focusing on continuous professional development, self-improvement provides a high level of competitiveness, productivity and, consequently, career growth, self-realization and self-improvement.
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