Abstract
The article attempts to investigate the transformational processes of the value orientations of humanism as a factor of sociocultural changes and the formation of new social meanings. Ethical and value aspects of the researched issues are discussed, taking into account the social changes of our time. It was revealed that the formation of humanism as a social and cultural reality was formed on socio-economic and ideological foundations, which made it possible to follow the trends towards the change of traditional forms and standards of individual behavior. The original moral norm of the transformed system was declared to be human dignity, valor, nobility — qualities acquired at the expense of spiritual assets — talent, learning, moral perfection, which laid the leading principle of a new understanding of the essence of man. It has been proven that transformations in the formation of humanistic values, “new” humanism, can be formed on the foundation of a new ethics of tolerance. It is formed in a multicultural world and, accordingly, requires a new ontology of man, which involves a radical rethinking of the nature of individuality as rooted in being, interpersonal relations. The potential of humanism as a worldview strategy makes it possible to outline not only the orientations of value transformations, but also to determine the main trends in their direction.
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