Abstract
The article defines theoretical aspects of social and ethical marketing. The interpretation of the concept of «socio-ethical marketing» by foreign and domestic scholars is analyzed. The main advantages of the concept of socio-ethical marketing, which are realized through its modern functions: analytical, production, pricing, sales, communication, strategic, managerial, informative, social, reproductive, are considered. Three ideas that form the basis of social and ethical marketing are described. Public, social, economic goals and principles of socio-ethical marketing are defined: objectivity, adequacy, orderliness, sustainability, awareness, balance, social responsibility, moral responsibility, publicity and transparency. The directions of application of social and ethical marketing are characterized. The spheres of economic activity in which the use of social and ethical marketing is particularly important are presented. The advantages, positive and negative consequences of the application of socio-ethical marketing in the public administration system are considered.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Economic journal of Lesya Ukrainka Volyn National University
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.