Abstract
The article considers the client orientation of university, its relevance in the context of modern realities. The aim of the work is to develop an algorithm that will allow assessing the customer orientation of higher educational institutions. The assessment of customer orientation will consist of two main components. The purpose of the first part is to assess the significance of the factors of customer orientation and to determine the formula for evaluation; the purpose of the second part is to directly calculate the customer orientation of the university. The result of the article is a developed algorithm, the use of which in practice will allow us to draw conclusions about the level of customer orientation of a higher educational institution and understand the weaknesses that should be improved.
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