검도관광 활성화에 대한 탐색적 연구

Abstract

Purpose: The purpose of this study is to suggest Kendo tourism’s vitalization at exploratory level, especially focusing on Korean Market. Kendo tourism is one of area sports tourism more specific, martial arts tourism, with more than 96% of the world Kendo population are in Korea and Japan, Moreover, sports exchange programs have been actively implemented between two countries. Methods: Setting forth further discussion, current situation of Kendo tourism in Kumamoto were reviewed. Literature reviews, including academic articles and industrial research papers, performed. Results: Total cessibility and connecting sports teamwork and on-board community. In order to promote tourism, infrastructure such as the hygiene problem of the Kendo equipments, bi-lingual tour guide s, understand of mutual cultures as well as tourist accommodation are prepared. It is also necessary to provide differentiated tourism products for Kendo tourism markets. For those who are tourists Kendo experience programs along with attraction tours are needed while Kendo experienced people and athletes will be provided field trip. In the former case, it is necessary to increase interest in Kendo by providing Kendo experience and tourism programs that can only be provided by the Kumamoto region and convert them into field trip tourists in the long term perspective. In the latter case, it is better to expand the existing Kendo exchange program and take the form of MICE & Incentive tour such as visiting the Kendo equipment exhibition and sales centers. Conclusion: The research is expected to extend the horizon of martial tourism in connecting with Kendo. Additional suggestions and limitations of research were included at the end of the paper.