Abstract
The article deals in studying how the value of the external attractiveness of young women influences various aspects of their life in society. The data are given, allowing to describe that value as basic, having the motive-forming and compensatory functions. The results are presented that reveal a high degree of importance of appearance for young women: achieving a higher social status, a luxurious life, a successful career in management and entrepreneurship. The author sees the regularity in the relationship between external attractiveness and agharmonic components of the initiative, egoism and selfishness. He also outlines a negative relation between the significance of the considered value and the attitude to labor and work. When the appearance is attained too much of significance with the young women, they tend to get rid of some generally accepted norms. At the same time, girls associate the value of their attractiveness with well-being in interpersonal relationships and life success.
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