Abstract
The purpose of this article is to analyze the degree of applicability of the traditions of text and discourse analysis to such a type of speech interaction as network communication, which allows us to take a fresh look at the theory of speech genres and its place in the general theory of genres. The material of comments in the social network “VKontakte” is analyzed based on the theoretical studies of M. M. Bakhtin, V. G. Admoni and T. V. Shmeleva. The use of the logical-deductive method makes it possible to develop a categorical research apparatus and substantiate the hypothesis; the observation method makes it possible to identify the expected characteristics in the empirical material, and the comparative method reveals the limits of applying traditional philological methods to new communicative material. As a result of the study, it was possible to establish that the question of the limits of the use of traditional philological approaches in relation to the latest types of discourses should be resolved taking into account the role assigned to the verbal component in a particular type of discourse.
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