Abstract

The purpose of this study is to discuss the generalization of the concept of life tourism due to the change in the pattern of modern cultural consumption and the expansion of the tourism base. Modern society can be said to be an era in which citizens can experience tourism in their daily life through diverse cultural life. Citizens are carrying out various factors that they could experience tourism through various performances, arts, and cultural activities in their daily life. Modern citizens are no longer limited to tourism consumers through life tourism, but are also tourism providers. In other words, citizens can be said to be prosumers, a combination of producer and consumer of tourism. In the flow of life tourism, citizens enjoy tourism in their daily life and participate voluntarily. This change in the concept of tourism is providing an opportunity to transform the tourism consumption pattern of tourism consumers into the form of life tourism. In conclusion, life tourism refers to the expansion of various consumption areas in daily life to fulfill the cultural needs of citizens. The implication of this study is that it embodies life tourism, which is expressed through various performing arts and cultural activities conducted in daily life.

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