Abstract
The article deals with the informational characteristics of art objects and the patterns of their perception by the audience. The logic of the article is based on the paradigm according to which the art market is informational in nature and the consumer properties of art objects largely depend on the nature of the audience’s mastering the information at its disposal. Based on the content analysis of specialized literature and trends in the development of the art market, the article outlines approaches to the structuring of the category “culture of information perception”; a classified set of various aspects of the perception of art objects by the audience is given. The concept of “culture of information perception” is interpreted as an immanent characteristic of the audience of institutions, characterizing the rationality and optimality of the process of mastering information. It is emphasized that the multidimensionality and multifactorial nature of the developed concept predetermine the fundamental openness of this category for further discussion and definition of its essential characteristics.
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