Abstract
<p><strong><em>The purpose</em></strong><em> of the study is to highlight the role and ways of visualization in project activities.</em></p><p><strong><em>Research methodology</em></strong><em>. During the study of theoretical and methodological base on the issue of visual transformation of information, methods of analysis and synthesis were used; in the process of considering the ways of applying the visual/infographic component in the project activity, the descriptive method and method of generalization were involved; the studying of aspects of visual component implementation in modern practices was carried out with the help of method of reception</em></p><p><strong><em>The results</em></strong><em>. The current study is focused on the comprehension of phenomenon of visualization and infographic instruments in project activities. Today, the visual organization of an information message is recognized as a powerful component in establishing interaction with external and internal groups of the public. It is noted that this way of data interpretation contributes to a better perception and memorization of the relevant meanings by the recipients. It is emphasized that this approach to publicizing information is a powerful factor in promotion of any projects. The algorithm of visual reproduction of the material is characterized as a simplified form of its presentation, which contains the result of an in-depth content analysis. The variety of infographic types of data transcoding is noted. Attention is focused on such ways of visual communication as storytelling/longread and timeline, which take special place according to the principles of information representation.</em></p><p><strong><em>The novelty of the research</em></strong><em> consists in the representation of visual/infographic component as a multifunctional phenomenon, which contributes to projects realization at various levels of their implementation, in particular: during the formation of company identification components, the actual presentation of the idea itself and the process of its implementation at the level of each stage.</em></p><p><strong><em>The practical</em></strong><em> significance of the research is revealed in the representation of the algorithm and variations of visual/infographic component application in modern project practices.</em></p><p><strong><em>Keywords:</em></strong><em> visual communication, data visualization, infographics, project activity, storytelling/longread, timeline, information and communication activity.</em></p>
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