Abstract
The article presents the theoretical substantiation of the methodological crisis of modern stylistics concerning the language of new media. The key factors and contradictions that explain the explanatory reduction of the theories of linguistic and stylistic norms as a single reference model for the selection and organization of linguistic means and literary language as the highest form of linguistic existence are revealed. The transition from national vertical conventionality in speech and norm-making to horizontal conventionality, conventionality of Internet communities, is stimulated by the liberation of authorship (the possibility and reality of introducing an unlimited range of language personalities to free public textual activity) in new media, as well as the change of the constructive principle of social communication in the Internet media sphere as a whole from hierarchical to network, heterarchic. The definition of new media as any information and communication resources of the Internet with the qualities of public distribution and free communication of users in the form of receptive and productive textual activity is proposed as one of the topical for stylistics.
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