Особенности анализа конкурентоспособности гостиничного предприятия

Abstract

Article is focused on factors influencing competition and competitiveness of a hotel. In contrast to other different approaches, author describe the range of factors affecting the hotel at the highly competitive and unstable demand environment, based on her professional experience and deep knowledge of economics and marketing of hospitality industry. The main factors and indicators that are vital in the competition were analyzing. Main focus was given to the environment changed last years. Epidemiological situation changes links with the COVID-19, chillness in foreign affairs, sanctions are the drivers in a large extent impacted the hospitality industry. International flight restrictions and tourist flow down, leaving of international hotel enterprises, supplier companies, stop of booking and aggregation systems servicing, logistic chains changes were leaving to significant consequence as for the services market and for especial companies. Main features, criteria and factors company needs to be taken into account for successful company positioning on the market were given based on the example of the hotel sector of the hospitality industry. The article is very practical, since systematic approach was developed based on factors affecting the competitiveness of a hotel was successfully used in on the real company working on competitive environment. Approach has theoretical significance due to focus on scientific ideas development on hospitality industry environment analysis using integrated approach can be used by future scientist. Article can help beginners and experienced entrepreneurs in systematization and hotel competitiveness factors analysis taking into account it’s specifics.