Abstract
The article discusses the problems of effective financial risk management. Financial risk management is an important mechanism that allows an organization to function effectively during a crisis period. Special attention is paid to management methods, types of financial risks are analyzed. The paper mentions such important areas as SWOT and PEST analyses, which help to better manage risks. The theoretical base accumulated during the evolution of risk management allows us to characterize the nature of financial risks and their impact in the current realities in a rather multifaceted way. The final part of the article identifies the main methods and approaches to financial risk management, the impact of new technologies in this area and the direction of development.
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