РАЗРАБОТКА АЛГОРИТМА РАБОТЫ С МАРКЕТПЛЕЙСАМИ

Abstract

The prospects for marketplaces in the near future as an effective channel for promoting goods reflect further development in geography and the sector of sales of goods and services. Marketplaces are actively adapting to current trends, developing and increasing turnover. Separately, we note the trend towards individualization of offers in order to increase demand based on the collection of feedback and the introduction of big data analytics, which becomes available to marketplace partners. Marketplaces are the leading business model in online trading. Their popularity is increasing: the number of buyers and sellers is only growing. Wildberries and Ozon will remain the largest platforms, and Yandex Market will join them. The latter is now developing the most actively: it takes the successful experience of its competitors and adds something of its own (for example, they were the first to launch express delivery in 1–2 hours, and now they are more active than others in expanding the capabilities of the neural network in the seller’s account). They will be followed by Megamarket, which is also gaining momentum well, and Lamoda (here it is a little more complicated, since the marketplace niche is still quite narrow). According to statistics, buyers more often search for products through search than through a catalog. For example, 60 % of orders on Ozon come from site searches. This method makes it possible to quickly find the product you need. But in order for your product to be shown in search results as often as possible, you need to work on SEO promotion. Therefore, the network algorithm is very important. The general algorithm for working with the marketplace is presented by many sellers in the public domain, based on the practical experience of sellers, while in the context of the introduction of new functions on trading platforms, they require improvement.