ТЕХНОПОЛИТИКА В СТРАНАХ ИБЕРОАМЕРИКАНСКОГО РЕГИОНА

Abstract

In recent decades, the active interaction of innovative technologies and politics has given a rise to a new specific phenomenon –technopolitics. It is acquiring clearer outlines and seeks to obtain the status of a separate applied discipline. Technopolitics includes the whole range of tools used by politicians, political organizations and political strategists within the Internet space in order to collect information about the potential electorate, form a strategy and influence the mood of voters. The main elements of technopolitics are social networks, mobile applications and specialized sites. They become an ideal platform for understanding the mood in society, forming a roadmap on key issues, which allows solving both internal and foreign policy tasks. The authors of this research set the aim to analyze examples of technopolitics functioning in the countries of the Ibero-American region, which includes countries with an impressive number of Internet users and one of the highest levels of political participation. As a result of the research, the authors come to the conclusion that Spain and the countries of Latin America are actively involved in technopolitics, which is proved by the activities of local political organizations that develop their activity in the framework of Internet communications. The creation of social media accounts and own websites is aimed at an active interaction with citizens without the participation of traditional media as an intermediary. Operative response to changes in shades of public opinion allows political parties to timely change the vector of their movement. Citizens’ general engagement in technopolitics led to truly revolutionary changes in the hierarchy of the “candidatevoter”, endowing the voter with truly democratic instruments of influencing the government, and thereby increasing the percentage of political participation of citizens disenchanted with the former relations between the institution of power and the people. The Internet has allowed an ordinary person to turn into a real political actor organizing transparent discussions, easily involving a large number of people in solving political issues. People are no longer required to vote within the framework of the proposed alternative, but asked for their opinion. Much of this change is due to the creation of Twitter, a platform opened to discussion of various issues and free from censorship, very popular in the countries of the Ibero-American region.