Abstract
This study focuses on the use of competitive analysis to identify the effective benchmarking target through consulting techniques to derive improvements. After developed using DEA(Date Envelopment Analysis) the relative efficiency analysis tool for competitor analysis to apply in consulting on-site or within the organization, this study compared the new techniques and the existing techniques. This study was carried out as follows. First, through a review of the literature, consulting competitive analysis techniques and methodologies relative efficiency analysis technique DEA for research scholars examined. Second, DEA-based competitive analysis, multidimensional efficiency analysis is presented. Third, The case study was conducted to determine the suitability and practicality of this analysis method for public company A.
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