지역사회기반형 관광에서 중간지원조직은 왜 중요한가?

Abstract

The purpose of this research is to create a theoretically integrated model for intermediary organizations in community-based tourism. To put the proposed research model to the test, a survey of 265 Tour Dure employees was conducted. To assess the relationship between psychological empowerment, innovativeness, subjective happiness, and social support, regression analysis and moderated mediation analysis were used. This study looked at four aspects of psychological empowerment: meaning, competence, self-determination, and impact. According to the findings, the psychological empowerment of local residents has a direct influence on innovation and subjective happiness. Meaning, competence, self-determination, impact, and subjective happiness, in particular, were all mediated by innovativeness. Furthermore, it was discovered that the social support of intermediary organizations moderated the conditional indirect effects of psychological empowerment on subjective happiness (via innovativeness). Three recommendations were made based on the findings of the research. First, it is effective to link residents' participation in CBT with the intermediary organization. Second, the intermediary organization's capabilities must be consistently strengthened. Third, the (local) government must concentrate on the unique functions of the intermediary organization.