경성 고백, 광고 속의 경성

Abstract

In modern age, Gyeongseong was recognized as a space symbolizing modern civilization and culture. As a miniature copy of modern Joseon, Gyeongseong was not only event hall planning all sorts of national main events for internalizing Japanese colonization system but also capital market of Japan and center of commodity economy, whose head is department stores, an advance guard of consumptive culture. It was an origin of Korean modernity accepting, creating newly, and distributing modern culture. And, advertisements, new media originated in modern age, introduced it to people daily and visually.BR If Gyeongseong drawn in advertisements of the 1910s was the space of enlightenment and education, that is represented by exposition, Gyeongseong of the 1920s was changed to the space of consumption and popularity as consumptive culture was settled by penetration of Japanese capital market in the period of mammoth emporium. Therefore, the advertisements including modern city, Gyeongseong, such as their various events, goods of splendid shop, hobbies and leisure lives of Gyeongseong, etc., would be the mechanism awakening a desire of consumers and watchers for going up to the capital. In addition, after the general mobilization order, Gyeongseong of the 1940s was changed to the space of the order and their advertisements also showed the aspect to serve on the war basis.BR So, advertisements show the process modern systems and cultures were accepted and settled and acted as an important media internalizing modern cognition in lifestyle and attitude of colony city, Gyeongseong.