Abstract

Objectives This research was constructed to find out if individual’s sociocultural attitude toward appearance can be seen as mediating parameter for social support affects body satisfaction.
 Methods The research utilized self-response survey focusing on females college students. Responses were gathered from 328 subjects. Applications used consisted of SPSS Statistics 24.0 program and Macro PROCESS v2 for frequency analysis, extracting Cronbach’s α values for descriptive statistics analysis, Pearson’s correlation analysis, and hierarchical regression analysis.
 Results First, those who perceive to be subjected to high social support are found to have high body satisfaction. Second, those who perceive to be subjected to high social support are less likely to be influenced by sociocultural attitude toward appearance. Third, those who perceive to be subjected to high social support are less influenced by sociocultural attitude toward appearance and are likely to possess high body satisfaction. Thus one can conclude social support affects body satisfaction with sociocultural attitude toward appearance acting as partial parameters.
 Conclusions The implication of the research is the presenting sociocultural attitude toward appearance as a new mediating parameter for social support affecting body satisfaction. Also in attempting to counsel clients in clinical environment, exploration on the level of social support and the level of internalization of sociocultural attitude toward appearance can be helpful. When the client can gain healthy perceptions on body appearances without wholly accepting standards from social expectations and is able to evaluate such values on own terms, stress from internalization of such pressures on appearances can be expected to be alleviated.

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