Abstract
Purpose The purpose of this study is to discuss the revitalization of coffee consumption as a cultural tourist product through the discussion of theme cafes with a clear identity and the value of coffee that functions as a culture of modern people.
 Methods As a means to achieve the research purpose, this study selected about 15 cafes with different, unique, and distinct identities by reviewing more than 100 coffee-related blogs among cafes scattered in Gyeonggi-do, Seoul, and Incheon. visited in person. This study developed a discussion while attempting a mutual comparative analysis of coffee-related literature research and the characteristics, themes, and charms of visiting cafes.
 Results Coffee culture has value as a tourism product in that it includes new resting values and leisure activities. Cultural tourism products should include a variety of contents that can satisfy the needs of tourism consumers by utilizing the identity of a specific region.
 Conclusion A cultural space-oriented cafe is not just a place to sell coffee, but a space for rest, conversation, communication, exchange, and sympathy. The implication of this study is to understand the value and function as a cultural tourism product through discussions on the origin, culture, and characteristics of coffee culture in Korea. On the other hand, the limitation of this study can be said to be that there is a lack of discussion about the flavor of coffee and cafes with atmosphere because the focus is on exotic cafes.
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