НЕКРАСОВСКИЙ ДИСКУРС СОВРЕМЕННОГО ИНТЕРНЕТ-ПРОСТРАНСТВА

Abstract

In modern culture, a special place is occupied by the Internet space, which is a space for obtaining information, communication, constructing virtual reality and self-realization of the individual. The Internet space has a multifunctional nature and is part of the media culture, in the context of which ideas about the creative personality, artistic creativity, and cultural memory are updated. The process of representation of a creative personality in the Internet space is especially actively developing during anniversary events and dates that form an informational occasion. On the eve of the 200th anniversary of Russian poet N. A. Nekrasov, the author of the article turned to understanding the Nekrasov discourse of the modern Internet space. The aim of the research is to analyze the Nekrasov discourse in terms of its representation, specificity, and functions. In the course of the study, the author considered options and ways to represent the poet's work on the Internet: special projects dedicated to the life and work of N. A. Nekrasov were analyzed. There is a tendency to represent biographical information about N. A. Nekrasov on the Internet, which transforms or destroys the stereotypical ideas about the poet received in the course of school education. Special attention is paid to the media technologies of the mythologization of the personality and creativity of N. A. Nekrasov, which are associated with the creation of new myths about the poet as a cultural hero who acquires a trickster beginning, and the mythologization of the Nekrasov chronotope is indicated. The author draws attention to the specifics of the Nekrasov discourse, which is associated with the creation of hypertext in the Internet space. The article considers the principles of hypertextual construction of the Nekrasov discourse, notes its non-linearity, actualization of the creative activity of the addresser and addressee, and features of modeling the Nekrasov text in the Internet space. The author outlined the main functions of the Nekrasov discourse that have informational and symbolic meaning, and noted its positive and negative connotations.