Abstract

The article continues the author's series of publications on the terminological apparatus of the historian. The problems of humanitarian science cannot have "final solutions". F.R.Ankersmith paid attention to the fact that the attitude to the role of metaphors knows not onli "ups" but also "downs". Exploring aspects of the conceptual arsenal associated with the explicit use of the metaphor. "Implicit use" refers to those semantic situations when a historian or another humanist enters into a kind of dialogue with other sciences, carrying out terminological borrowing. Since the semantic content of the term changes in this case, then, in essence, a metaphorical action takes place that does not require a special name. The article contains, the author's reflection on the circumstances and features of the use of metaphors. The author finds out how and why historiography becomes metaphorical. Referring to specialists who developed the cognitive basis of the theory of metaphor, the author analyzes different traditions of understanding what metaphor is. There is a search for a positive sense of metaphor usage with some ambiguity. Since the metaphor creates a new meaning of the word, its cognitive significance becomes unquestionable. By citing examples of various uses of metaphors in the texts of historians, the author shows how a metaphor helps clarify the uniqueness of historical situations.

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