Abstract
This article analyzes the world market for household appliances. Its main tendencies, features of development are considered, factors influencing its development are considered. The study determined that different regions of the world have their own characteristics and reasons for the growth of the household appliances market. For example, North America is a developed market with high product penetration, with great emphasis on product advertising. In Europe, low interest rates on loans and a good economic situation play an important role. The European market is seeing an increase in demand for premium products. The Asia-Pacific home appliance market is expected to show strong growth, driven by rising household incomes, rapid urbanization, a growing middle class, easy access to goods through the development of retail channels, easy access to consumer finance and lifestyle changes.
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