Abstract
The concepts of innovative development and investment development of the country closely interact and mutually determine each other. The problem of innovation and investment potential is especially relevant in developing and actively transforming countries, among which Ukraine is an influential figure in the international economic arena. The purpose of the research provided was to analyze and highlight the central emphasis of positioning for the innovation and investment attractiveness of the country's economy with a focus on scientific and reference sources, reflecting the outline of these issues in the foreign or foreign-targeted information and research space. In recent years (2014-2021), within government efforts there have been made important steps towards intensifying the innovative capabilities of Ukraine. Among the investment opportunities "Ukraine-2020" the areas of IT, agribusiness, industry (heavy industry, fashion industry, aerospace industry, auto parts, pharmaceuticals, etc.), energy, oil and gas niche are highlighted. The innovation and investment potential of Ukraine is a matter of prime necessity when planning the development of external vectors of the economy. The current government policy is aimed at establishing an attractive investment climate for the state, which is noticeable in economic planning and strategic directions of legislative and regulatory activities. Attracting foreign investment is a tool to overcome the capital deficit to ensure sustainable economic development.
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