Abstract

The development and implementation of the ‘Traffic Light’ marking was a consequence of the concern of Rospotrebnadzor in connection with the increase in the growth of diseases related to nutrition. In particular, the development of cardiovascular diseases, obesity, hypertension, diabetes leads to increased consumption of sugar, saturated fatty acids, trans isomers of fatty acids, salts. This raised the issue of providing clear and reliable information to the consumer about these substances. The initiator of the project of color marking ‘Traffic Light’ was the CPS. He with the participation of Research Institute of Nutrition and Biotechnology was prepared, developed and published guidelines MR 2.3.0122-18 Color indication on the labelling of food products in order to inform consumers. The purpose of these recommendations is to provide more detailed and visual information about the content of individual substances in the product: salt added sugar and fat. Color indication includes the application of red, yellow and green — depending on the level of salt, sugar and fatty acids, taking into account the daily rate of consumption of these substances. For example, green mark bread products containing table salt less than 0.2 (0.5) g and red — if it contains more than 0.48 (1.2) g. For added sugar, in particular for dairy and cottage cheese products, green identification is put at less than 5 g and red identification — at more than 9 g per day. It should be noted that the system ‘Traffic Light’ does not indicate the harm or danger of the product to human health, and informs the buyer about the color of salt, sugar and fat in this product. Similar markings are used in the USA, Great Britain and Finland. In addition to the ‘Traffic Light’ marking and the indication of food and energy value, the European Union countries are also covered by the indication of allergens, vitamins and minerals on the product package.

Highlights

  • Психология потребителя чаще всего нацелена на первое впечатление от продукта, а его, в свою очередь, создает упаковка

  • «Около 63% смертей в России связаны с алиментарно-зависимыми заболеваниями, а распространенность ожирения среди женщин в 2–2,5 раза выше, чем среди мужчин» — сказано в официальном письме Роспотребнадзора о введении пилотного проекта [3]

  • Тем не менее, как указывалось раннее, в Финляндии уже довольно давно практикуется данная система (касающаяся только соли) и она показала свои результаты только спустя тридцать лет

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Summary

Introduction

Психология потребителя чаще всего нацелена на первое впечатление от продукта, а его, в свою очередь, создает упаковка. В современном мире потребитель с помощью СМИ стал более образованным в плане выбора пищевой продукции, но со временем становится понятно, что простого указания содержания белков, жиров, углеводов, витаминов и минеральных веществ недостаточно. Возникла идея введения специальной маркировки пищевых продуктов «светофор». Возникла потребность максимально просто информировать потребителя о составе в продукте жиров, сахара и соли.

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