Обґрунтування реалізації стратегічного наративу держави

Abstract

To achieve the purpose of the article, the authors consider the task of scientifically substantiating the peculiarities of implementing the strategic narrative of the state based on the analysis of public opinion statistics and forecasting the scenarios of its development. In order to achieve the purpose of the article, the authors have compiled and summarized the statistical data of public opinion of Ukraine's population on joining the EU, NATO and non-aligned status over the past years. Using the method of statistical extrapolation, graphs of the statistical series of changes in public opinion were constructed, and the approximation functions for the trend of public opinion change were determined. The parameters of the approximation function are calculated and the point forecast of the change of public opinion is made. The conducted analysis gives an opportunity to determine the peculiarities of implementation of the strategic narrative of the state by the system of strategic communications and to realize the interests of the state in the form of support of the population for its strategic course for the acquisition of full membership of Ukraine in the EU and NATO. The obtained point forecast of the change of public opinion indicates the necessary minimum value of effectiveness, which should be achieved by the strategic communication system, in carrying out appropriate measures to promote and support the population of the respective course of the state not only in the controlled territories but also in the temporarily occupied territories of Donetsk, Luhansk and Luhansk Of the Autonomous Republic of Crimea.