Abstract
The current crisis makes the issue of selection, implementation and implementation of such managerial variations and methods that will contribute to the recovery of the company as urgent as possible. In modern practice, one of the most common solutions is the optimization of financial assets. Financial management of companies in crisis involves the use of special management tools aimed at preventing and eliminating financial crises, in addition, at minimizing negative consequences in terms of finance. It is believed that in order to be fully prepared for any kind of crisis manifestations and mitigate their consequences, business entities need to be prepared and equipped with special preventive (pre-crisis) methods in a timely manner, before the crisis.
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